De la société de consommation à la société marchande.

How did we become consumers ? Athony Galluzzo explores the conversion of Westerners to consumerism during the 19th and 20th centuries. In this transdisciplinary approach, he highlights the significant social mutations induced by this change in the relationship of men to materiality which results in the constitution of a merchant society. The author also points how the merchants enforce their power in this type of society. [...]